SINGAPORE: An ad-hoc
alliance of about 15,000 financial advisers and managers are hoping to
sway a review panel, which is considering, among other things, doing
away with the commission model that most insurance and financial
advisory firms use.
The alliance is arguing that the move towards
a fee-only model - essentially a fixed fee for advisory services -
would endanger the livelihood of the financial advisers.
It is
also refuting an assertion by Monetary Authority of Singapore (MAS)
Managing Director Ravi Menon that the commissions can amount to 160 per
cent of the annual premium of a product.
The review panel's proposals, if adopted, would see the industry undergo the most wide-ranging shake-up in more than a decade.
And
five months after Mr Menon dropped the bombshell that it is looking at
lowering the costs of insurance products by way of scrapping the
commission-based model and the multi-tier distribution structure, a task
force from the alliance argued against the proposed changes at a
one-hour meeting with the Financial Advisory Industry Review (FAIR)
panel last Tuesday.
The following day, the task force's chairman,
Mr Leong Sow Hoe, sent a memo to the alliance's members updating them
on the meeting, which he wrote that he left "feeling optimistic".
The alliance includes the Insurance and Financial Practitioners Association of Singapore and insurance firms, among others.
According
to the memo, which TODAY has obtained, it argued forcefully against the
move towards a fee-only model because it would "not only break our rice
bowl, but would not achieve the national objective of increasing
coverage and penetration".
Mr Menon had said the "overriding aim"
of FAIR is to "protect and benefit the consumer", citing how the
commissions are pushing up the cost of the products.
The
commission-based model also risks conflicts of interest between adviser
and client because advisers may try to sell mainly policies that command
higher commission, he added.
But the task force refuted these,
saying its research showed that the "norm" was closer to 120 per cent of
annual premiums and that "bread-and-butter policies form the bulk".
Doing
away with a multi-tier distribution structure - the agent gets
commission, his boss gets a cut and the latter's manager gets another
cut - would also "(compromise) quality of supervision", it argued.
Citing
statistics on the income of financial agents and managers which were
purportedly "below the national norm", as well as "unadorned" with CPF
contributions or medical benefits, Mr Leong wrote: "Any cut in
commissions would render some or even most of us out of a job."
Mr
Leong pointed out that the United Kingdom and Australia, which have a
fee-based model, have seen an "industry exodus, with the remaining
mainly elderly agents serving the well-off".
Mr Leong also wrote
that consumers it surveyed do not want a fee-based system as well.
Rather, they want "personal interaction with advisers, who stay on for
the long-term to service them through the different stages of their
life, and to settle the claims they have to make in times of distress",
he said.
Yesterday, Mr Leong told TODAY the task force's
presentation was "quite well-received, going by my own gut feel", by the
FAIR panel chaired by MAS Assistant Managing Director for Capital
Markets Lee Chuan Teck.
He added that Mr Lee remarked that it
gave the panel a better comprehension of issues from the perspectives of
practitioners and that the research and surveys would help them in
their deliberations.
When contacted, an MAS spokesperson said the FAIR panel has been engaging many stakeholders and discussions are ongoing.
"We
continue to welcome views and suggestions on how we can achieve the
objectives of raising the professionalism of the industry and
representatives, as well as enhancing the efficiency of distribution of
financial products," she added.
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